top of page
  • Adventurers

Perfect Pitch: Chad Gerber, Julie Gerber & Dawn E Robinson

Founders, Chiefs, Performing Artists

Chad Gerber

Current City: Los Angeles.

Current Job and Entrepreneurial Focus: Musician, Founder and CVO of Meloscene.

Notable Prior Jobs: Professional musician.

When I Started Performing: 8 years old.

Performing Arts Background: Guitarist, vocalist, songwriter, producer, composer. Performed on NPR's A Prairie Home Companion (10,000+ in concert, 5 million+ live on the radio); tours throughout the US and EU performing as Woodrowgerber; Vans Warped Tour as frontman and lead guitarist in the band The Suicide Denial; composer for the television docuseries Expedition Overland; Gibson Guitar endorsed recording artist; Collaborated on projects as guitarist/songwriter/vocalist for Aloe Blacc, Kris Kross Amsterdam, Alok, Damon Sharp, Will Grands, Diplo, Cheatcodes, Malifoo, Mike Porcaro of Toto, Teddy Andreadis (GnR, Alice Cooper, Chuck Berry) and more; Gold and Platinum releases with Sony Records, Universal Music, and Warner Records; Featured vocalist/songwriter with Darick Gyorgy - Warner Music, Virgin Records; Achieved 100+ million streams across all platforms.

How did your performing arts background supercharge your entrepreneurship? If there's one thing you get good at from being in the music industry it's learning how to embody unbreakable resolve and function in chaotic environments while remaining calm.

Favorite Performer: Freddie Mercury.

Follow this Performer:

Twitter - @woodrowgerber

Instagram - @chadgerber

Facebook - woodrowgerber

LinkedIn - /in/chadgerber

Julie Gerber

Current City: Los Angeles.

Current Job and Entrepreneurial Focus: Co-Founder and Chief Business Officer at Meloscene.

Notable Prior Jobs: 13 years artist management for Chad Gerber; global health researcher for USAID Stop TB Partnership.

When I Started Performing: I began acting in plays and singing in youth choirs at the age of 6.

Performing Arts Background: Throughout secondary school, I sang in choirs and participated in drama, acting in plays, musicals, dinner theater, and variety shows. Since moving to Los Angeles in 2010, I have done background acting in music videos, modeled, and provided some background vocals for a music track.

How did your performing arts background supercharge your entrepreneurship? I believe one of the greatest factors holding people back from entrepreneurial pursuits is an aversion to risk. In the performing arts, you learn to put yourself out there, risking failure and rejection while everyone is watching. Being an entrepreneur is similar in the sense that I have to put myself on the line to prove the viability of a new idea. It’s both terrifying and exhilarating, but my performing arts background has helped equip me to bounce back from criticism and setbacks and continue accelerating forward.

Favorite Performer: Katherine Hepburn.

Follow this Performer:

Instagram - @juliegerberofficial

Dawn E Robinson

Current City: West Hollywood, CA.

Current Job and Entrepreneurial Focus: CEO & Co-Founder.

Notable Prior Jobs: Senior Account Manager - I spent 10 years in the recruiting industry. It was a mix of HR, Business Development, and Relationship Management. There was lots of rejection, long days, but finding jobs for people was very rewarding! I was so good, one of my clients hired me.

When I Started Performing: When I was in kindergarten, I sang "He's got the whole world in his hands" for the talent show. The entire audience clapped along as I sang.

Performing Arts Background: My first love is dance. I have modeled since I was 17. I am also an actor.

How did your performing arts background supercharge your entrepreneurship? Both performing arts and entrepreneurship come with a great deal of rejection. Just as it takes time to hone the skills to dance, model, and act, getting a startup from inception to prototype to market takes time. Knowing that I need to put in the work every day to see the results is the push I carry with me every day as an entrepreneur. And just as the more auditions I do get me closer to being booked, the more pitches we give, the closer we get to yes.

Favorite Performer: Diahann Carroll.

Follow this Performer:

Twitter - @DawnienLA

Instagram - @dawnienla

Nominate yourself or someone else for a Perfect Pitch feature here.

167 views0 comments

Recent Posts

See All


Post: Blog2_Post
bottom of page